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One World Business

G Adventures

Bruce Poon Tip

Following a transformational backpacking trip to Asia, Bruce had an idea to change the face of travel. In 1990, at the age of 22 and on two credit cards, he started G Adventures, a tour operator designed to bridge the divide between backpacking and mainstream travel, and to connect travelers with local people. G Adventures is the now the world's largest small-group adventure travel company, with 28 offices worldwide, hosting 200,000 travelers per year, offering more than 700 tours to 100 countries — across all seven continents.

24:21 | 2013

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About Bruce Poon Tip

Bruce Poon Tip is a business leader, entrepreneur, social innovator an author. Since launching G Adventures in 1990, Bruce has been championing responsible travel and leveraging tourism to create financial opportunities. In 2012, Bruce was inducted into the Social Venture Network Hall of Fame, and was awarded a Queen Elizabeth II Diamond Jubilee Medal, recognizing contributions to society. He was named EY Entrepreneur of the Year in 2016, 2006 and 2002, and in April 2018 he was inducted into the British Travel & Hospitality Hall of Fame.

Bruce’s first book, Looptail: How One Company Changed the World by Reinventing Business, released in 2013, became a New York Times Best Seller, and the first business book to be endorsed by His Holiness the Dalai Lama. In 2015, Bruce released his second book, Do Big Small Things, a journal about life and travel.

Tags: G Adventures,

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