One World Lifestyle
As the granddaughter of a former President of the United States and the daughter-in-law of American designer Ralph Lauren, Lauren Bush Lauren is no stranger to community involvement and creating brands. But her familial connections are only part of the story. Lauren’s fashion brand, FEED is changing the way business and global aid interact. What started as a fundraiser for the UN World Food Program has turned into a thriving business, with the mission of creating well made products that help feed the world.
20:36 | 2013
Lauren Bush is the CEO, Creative Director, and Co-Founder of FEED Projects, as well as the Chairman of the Board and Co-Founder of the FEED Foundation. Lauren started her work as an Honorary Spokesperson for the World Food Programme (WFP) in 2004, when she helped to launch their Universities Fighting Hunger initiative. Over the past four years Lauren has traveled to many countries with WFP and UNICEF including Guatemala, Cambodia, Lesotho, Sri Lanka, Chad, Tanzania, Rwanda, Kenya, Uganda, and Honduras to learn about the realities of poverty and hunger firsthand. Inspired by her travels, in 2005 she conceptualized and designed the initial FEED 1 bag, which feeds one child in school for one year through WFP, as a way for consumers to give back in a tangible and meaningful way.