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One World Lifestyle

The Fight For Conscious Consumerism

Maxine Bedat

Maxine Bédat is the co-founder of Zady, an e-commerce platform and lifestyle destination for conscious consumers that believe in products with solid construction, the best materials, the lowest environmental footprint, the highest labor standards and timeless style. She shares her story, how she founded Zady and details the important factors she weighs into each chosen material, design, and product.

22:10 | 2014

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About Maxine Bedat

Maxine Bédat is the founder and director of The New Standard Institute. Prior to NSI, Maxine co-founded and was the CEO of the fashion company Zady. For its work in sustainability, Zady was named one of the world's “Most Innovative Companies” in retail by Fast Company. Bédat has been recognized by Oprah in her Super Soul 100, for leaders elevating humanity, serves as an ambassador for Rainforest Alliance and is on the Council of NationSwell. She has spoken at some of the world’s leading conferences, including the WWD Apparel/Retail CEO Summit, and has been regularly featured as an expert by Bloomberg, Forbes, Business of Fashion, CNN and the Huffington Post. Bédat began her career in international law working at the Rwandan Criminal Tribunal and received a Juris Doctor from Columbia Law School.

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