About Troy Carter

Carter was born in West Philadelphia and has an educational background from the University of Pennsylvania, though his work in music began when he started managing artists while still relatively young. He co-founded his first management company at 22 before transitioning to Atom Factory, which was established in 2010. In addition to his achievements in entertainment, Carter is also a prominent investor. Through his firm AF Square, he has invested in high-profile startups like Uber, Lyft, Dropbox, and Warby Parker. More recently, he launched Venice Music, a platform designed to empower independent musicians with the tools and resources to succeed in the digital age. Carter’s unique blend of talent management, entrepreneurship, and investment in technology has made him a trailblazer in the intersection of entertainment and tech.