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Shock the Drought

Jake Kirsch

Jake Kirsch is a VP at Anheuser-Busch, where he leads strategy for brands like Shock Top. Kirsch discusses how Shock Top, a relatively new beer with a young, irreverent spirit of a brand, is leading the way in expanding awareness and inspiring action towards water sustainability.

Shock Top’s direct response has been the Shock the Drought campaign, which has been organized in conjunction with several NGOs, as well as IndieGoGo. On top of that, Shock Top has utilized relationships with California sport teams in order to utilize their platforms to spread their message.

20:06 | 2015

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About Jake Kirsch

Jake Kirsch is VP of Innovation at Anheuser-Busch, overseeing new product development across the portfolio. Previously he served in other brand and innovation roles within AB InBev including in the High-End Division leading Shock Top and as a Global Director for Corona. Prior to joining AB InBev he spent time with Gap Inc. in London and San Francisco. Jake holds a B.A. from Stanford University and an M.B.A. from Harvard Business School.

Tags: Anheuser-Busch,