Greenwash, Explained with Hamsters

Waterbear Original

Not all “eco-friendly” claims are created equal, and some aren’t even remotely true. In a world flooded with green logos, vague buzzwords, and feel-good sustainability promises, how do you tell genuine climate action from a well-funded PR illusion? In this clever, quirky, and surprisingly informative short film, a team of tiny, climate-conscious hamsters guide us through the murky world of greenwashing—the deceptive marketing tactics used by companies to appear more environmentally responsible than they actually are.

4:58 | 2022