APPS
APPS
Philanthrocapitalism
Adnan Durrani shares his unique journey in the worlds of business and philanthropy, blending his entrepreneurial insights with his deep commitment to social impact. A visionary entrepreneur, Adnan reflects on his innovative approach to corporate responsibility and conscious capitalism, focusing on how businesses can drive both financial success and positive social change. He discusses his career, notably as the founder of Saffron Road, a food brand that blends socially responsible practices with a passion for delivering high-quality, ethically sourced products.
Adnan also emphasizes the importance of sustainability, diversity, and ethical governance in business practices. He sheds light on the role of companies in addressing global challenges, including poverty and climate change, by not only generating profits but also contributing to meaningful societal change. Through his narrative, he invites viewers to rethink traditional models of capitalism and how individuals and corporations can come together to foster an environment that prioritizes long-term benefits for people and the planet.
21:14 | 2013
Adnan Durrani is an entrepreneur and philanthropist best known for founding Saffron Road, a brand of halal food that combines ethical sourcing with health-conscious products. Before entering the food industry, Durrani worked in investment banking, but he became disillusioned with the corporate world and sought a more meaningful way to contribute to society. His journey into food began with involvement in green initiatives, such as launching Vermont Pure spring water, and later working with Stonyfield Farm, where he partnered with Gary Hirshberg to promote sustainability. His entrepreneurial spirit led him to found Saffron Road in 2010, with the goal of providing high-quality, organic halal food to a market that was largely underserved at the time.
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