APPS
APPS
Philanthrocapitalism
Joe Cross discusses his groundbreaking work as a health advocate, entrepreneur, and author. Cross is best known for his transformation in health, which he documented in his popular film Fat, Sick & Nearly Dead. This documentary, along with his subsequent work, has inspired millions to embrace the healing power of plant-based nutrition and juicing. Cross shares insights from his personal journey and explores ways in which the health and wellness industry is evolving to integrate social good with profitable business models. Joe advocates for using innovative methods to create sustainable change, focusing on both individual transformation and broader societal impact.
21:20 | 2014
Joe Cross is an Australian entrepreneur, health advocate, and filmmaker, best known for his transformative health journey and the documentary Fat, Sick & Nearly Dead (2010). Cross was once obese, suffering from several health issues, including autoimmune diseases, and was facing a future of chronic health problems. In an effort to reclaim his health, he embarked on a 60-day juice fast, which led to a remarkable transformation. His story became a catalyst for promoting juicing and plant-based nutrition as a means to improve health.
In addition to his films, Joe Cross is the author of several books, including The Reboot with Joe Juice Diet and Reboot Your Life, where he shares practical advice on adopting healthier lifestyles through diet, particularly juicing and plant-based nutrition. Cross continues to advocate for health and wellness through various platforms, promoting the benefits of detox, nutrition, and sustainable lifestyle changes.
While not formally trained in nutrition or health, Cross’s personal experience and dedication to educating others about wellness have made him a respected figure in the health and wellness community. His work has impacted many individuals globally, encouraging them to take control of their health and well-being.
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