APPS
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Philanthrocapitalism
John Gerzema is the CEO of The Harris Poll, one of the world’s leading public opinion, market research, and strategy firms. He is a highly accomplished thought leader in the fields of business, marketing, and branding. He has worked extensively in global marketing firms, co-founding the account planning function at Fallon Worldwide and later leading major insights and analytics divisions at Young & Rubicam and Harris Insights & Analytics. As an expert on societal shifts and consumer trends, Gerzema has written and spoken widely about how values-driven branding can impact success in the modern world.
15:58 | 2014
John Gerzema holds a bachelor’s degree in marketing from Ohio State University (1983) and a master’s in Integrated Marketing from Northwestern University’s Medill School of Journalism (1987), where he was inducted into the Medill Hall of Achievement in 2014. Over the years, he has contributed to various publications, including The Huffington Post and PSFK, and is recognized for his influential book The Athena Doctrine, which highlights the rise of feminine traits in leadership. Additionally, Gerzema's insights into modern consumer behavior and social innovation have made him a sought-after speaker at conferences and events.
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