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Michael Lazerow

Buddy Media

$2 billion of successful exits, Michael Lazerow is Fortune's “40 under 40” hottest rising stars, a serial entrepreneur who co-founded & sold 4 internet-based media companies & invested in 25 more. Lazerow is Founder of Buddy Media, a company that sells social media marketing software that provides businesses the ability to create, manage and optimize their social media campaigns across platforms like Facebook, Twitter, and LinkedIn. The company's success and innovative approach to social media marketing led to its acquisition by Salesforce in 2012 for $689 million, a deal that significantly boosted Salesforce’s marketing cloud capabilities. Lazerow's leadership in Buddy Media solidified his reputation as a tech entrepreneur, and the sale marked a major milestone in the growth of social media marketing as an industry.

24:20 | 2013

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About Michael Lazerow

Before Buddy Media, Lazerow co-founded University Wire, a network of student-run newspapers, which was sold to Student Advantage in 1997. He also led GOLF.com, a golf media company that was sold to Time Inc. in 2006, amongst many other companies he has invested in and sold.

Lazerow holds both a B.S. and M.S. in Journalism from Northwestern University, one of the top-ranked schools for communication and journalism in the United States. His educational background played a pivotal role in shaping his career, particularly in media and tech industries. Beyond his business ventures, he is also committed to philanthropic work, supporting causes like Cycle for Survival and charity: water.

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