About Jeremy Moon

Jeremy Moon is a New Zealand entrepreneur and the founder of Icebreaker, a brand that pioneered the use of merino wool in outdoor apparel. Founded in 1995, Icebreaker was born out of Moon’s vision to create a sustainable and ethical alternative to synthetic materials in the clothing industry. His commitment to innovation and the environment led him to champion merino wool as a natural, renewable fiber that could replace plastics, while also ensuring the welfare of sheep and promoting ethical farming practices. This was a radical idea at the time, as most outdoor brands relied on synthetic fabrics like polyester.

Before starting Icebreaker, Moon had a background in marketing and advertising, which helped him navigate the challenges of building a brand from the ground up. His journey began with a focus on New Zealand’s natural resources, and he worked closely with local farmers to create a supply chain that would provide the high-quality merino wool needed for his products. Under Moon’s leadership, Icebreaker grew into an internationally recognized brand, known for its high-performance clothing made from sustainable materials.

In addition to his work with Icebreaker, Moon has become a prominent figure in the broader sustainability and business innovation communities. He has spoken at various global platforms about the role of business in addressing climate change and social responsibility. Jeremy Moon's philosophy centers on using business as a force for good, creating products that not only perform well but also benefit the environment. His contributions have had a lasting impact on the apparel industry, proving that businesses can thrive while aligning with ethical and sustainable practices.