Business, Entrepreneurship and Astrological Cyclical Processes
All processes in the Celestial Empire are equally cyclical – birth-life-death. This is about how briefly you can describe the existence of any project and phenomenon. Astrology offers a universal and detailed description of life cycles based on changes within the stars. Here I describe a twelve-stage cycle for the creation of any business of entrepreneurial endeavor based on the Zodiac. Everything will move along this universal cycle; therefore, it is better to know and take into account stages without trying to jump over the steps to increase the pace of development.
The first stage is Aries – "I want" which is the origin of the idea. A fiery impulse, sometimes unconscious which acts on pure creative energy with goals of a bright future. Often, a newborn idea is perceived as an irresistible desire of an unknown nature. It is important that the creative desire is not destructive or overpowering to life's other callings. If so, the idea will consummate and die before it reaches the point of creation. All non-viable desires and ideas have a low potential for implementation.
The second stage is Taurus – "I can" which is the grounding of the idea. At this point in the ideation of a business idea, activity takes on a relative order and slows down to make space for thought and development. The idea and its implementation are becoming calculated, and the basic plan for the materialization of the idea is maturing. Primary resources and funds are coming into fruition, and the first material investments are underway.
The third stage is Gemini – "I'm beginning" is spreading the idea. The project is being discussed and overgrown with information. There is gathering and organization of necessary knowledge, connections and like-minded people. At this stage, a marketing plan is devised, while and an advertising campaign and public relations strategy are underway.
The fourth stage is Cancer – "I adapt" is designing of the product or idea. At this stage, the idea finally becomes a product. It reaches the final iteration and is ready for mass distribution. There is an in-depth analysis of the true needs of this idea or product for society. The team evolves into a family of founders and partners.
The fifth stage is Leo – "I present" relates to the active promotion of the business idea, as the product reaches the public through pitching, presentation, advertising and PR. There is an innate desire for recognition, attraction and likeableness from the general public.
The sixth stage is Virgo – "I analyze" is the point for analysis and structuring of processes. A deep dive into the analytics of markets, competitors, and feedback for constructive change. Work processes are becoming systematized and structured for best practices and optimization.
The seventh stage is Libra – "I'm looking" relates to active collaboration through involvement of partners in the project or active external cooperation. Mutually beneficial collaborations come to the forefront and an ecosystem of useful partners and allies is formed. This is the time for diversification.
The eighth stage is Scorpio – "I am in abundance" relates to the attraction of large investments and large incomes, however the first serious risks and problems present themselves. These issues threaten the project with fear of destruction and there may be crises. Conflicts within the team due to material issues. In parallel, with a favorable scenario, powerful material flows and resources go into the project.
The ninth stage is Sagittarius – "I am expanding" is a time for active product distribution, capture of adjacent markets. Increasing the sphere of influence. Well-deserved authority and recognition by the masses.
The tenth stage is Capricorn – "I'm stabilizing" is the formation of a system that requires strict regulation of processes and control. Creating strong ties internally and externally to prevent the system from becoming sluggish. The processes are bone-like, but everything seems reliable.
The eleventh stage is Aquarius – "I'm evolving" relates to the active development of an ecosystem of followers and like-minded people without regard to profit. These individuals become the main consumers. Nearby, fresh ideas are trying to break through for the modernization of a key project-a product. Gradually, the project gains independence from the founders and continues to move by inertia.
The twelfth stage is Pisces – "I am transforming" is the completion of the process. Deadlock, stagnation, a sense of stagnation. Ideally, reflection and summing up with gratitude and payment of dividends. At this stage, there are three possible development options: the death of the project-product and the beginning of a new one, sale and the beginning of a new one, or a complete update of the project-product to begin the cycle again. For any significant change, impulse is needed – see the first stage of Aries - "I want".
Astrology came into my life when I was a teenager. One day Mom bought a book with a description of the Zodiac. I read this book to the holes. It was very interesting and I wanted even more. I dreamed about astrology, and I didn't even think about how difficult it is to realize my dream. In the 90s, astrology came out of the shadows in Russia (it was previously banned), the first educational astrological centers began to appear in Moscow and St. Petersburg. But I lived in a small provincial town in the middle of nowhere. The Internet was not used then either. I was very surprised when a month after I dreamed, an astrology teacher appeared next to me, who was studying astrology in Moscow at the same time. It was a miracle! So a good astrological education appeared in my life, which in the future allowed me to make astrology an additional profession. But I studied astrology for a long time. I came to study at the Moscow Academy of Astrology in 2006. And I made sure that I know astrology well. So my experience in astrology has been more than twenty years. My clients are scattered all over the world. In addition to consultations, I do research projects. I report on the results of my research at astrological conferences. Now I combine astrology and psychology in consultations. I think astropsychology has a great future.
About Irina Tolmacheva:
Irina Tolmacheva is an Astrologer, Psychologist, Political Scientist from Moscow, Russia. She has a master's degree in psychology and a postgraduate degree in political science and has worked as a political journalist and researcher at the Institute of Economics of the Russian Academy of Sciences, organizing and presenting discussions on lobbying at the Moscow Economic Forum. Over the past few years, her research interest in politics has focused on the specifics of the work of the Russian parliament – the analysis of the effectiveness and specifics of the work of deputies and senators.
She has worked In the realm of astrology since 1993 where she studied at the Moscow Academy of Astrology and worked in astrological consulting for twenty years. She has facilitated the following most notable research proejcts, Features of aspects of Pluto in public policies, analysis of astrological characteristics of deputies of the State Duma of the IV convocation of the Russian Federatio (2006), Astrology in Yoga (2016), Cosmonautics Day on April 12, 1979 – date and fate (2017), Astrological prerequisites of vegetarianism (2018), Psychodiagnostics in the service of astrology: an example of using one projective technique (2022).
Irina Tolmacheva is the author of the books: Lobbying in Russian. Between business and government, Lobbying in Russia, Discussions of the Moscow Economic Forum 2013-2017, Astrology in Yoga, Astrological prerequisites of vegetarianism, as well as many scientific and journalistic articles, columns and interviews for the magazines Vegetarian and Yoga Journal. She is also the presenter and director of the program ‘A Frame From Life’ on the TV channel, The First Vegetarian.
Visit her website http://starsdictate.tilda.ws/