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One World Business

The Psychology Behind Successful Brands

Martin Lindstrom

Martin Lindstrom started his own advertising agency at the age of 12, with his first client being Lego. Without any formal study besides high school, Martin Lindstrom has built an extremely successful company that focuses on the behaviors of consumers and the psychology behind brands, with clients including Lowes Food, Burger King, and The Beverly Hills Hotel to name a few. He explains how creativity, consumer insight and pure emotion are the building blocks to brand growth and product sales.

30:42 | 2014

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About Martin Lindstrom

Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People”. And for three years running, Thinkers50, the world’s premier ranking resource of business icons, has selected Lindstrom to be among the world’s top 50 business thinkers. Lindstrom is a high-profile speaker and author of 7 New York Times best-selling books, translated into 60 languages. His book Brand Sense was critically acclaimed by The Wall Street Journal as “one of the five best marketing books ever published”, Small Data was praised as “revolutionary” and TIME Magazine wrote this about Buyology: “a breakthrough in branding”.

Visit his website https://www.martinlindstrom.com/

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