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Frederique Van Der Wal

Frederique's Choice

Frederique Van Der Wal, former model and actress, is widely known as founder of Frederique’s Choice, an e-commerce platform selling flowers across 10 countries and even on KLM flights. She highlights the blend of her passion for business with her creative flair, shaping her brand’s growth in the floral industry. The conversation explores her entrepreneurial mindset, challenges, and how she brought her vision to life in a rapidly changing market.

20:46 | 2012

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About Frederique Van Der Wal

Frederique studied economics and communication at the University of Amsterdam before launching a successful modeling career. After transitioning from the fashion industry, she founded Frederique’s Choice, a floral e-commerce platform offering high-end flowers. Her business spans multiple countries, including partnerships with major brands like KLM. Known for her entrepreneurial drive and passion for creativity, van der Wal has expanded her influence from the runway to the world of business and philanthropy.

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