Kate Roberts is the founder and director of YouthAIDS and Five & Alive, two marketing programs implemented by Population Services International (PSI), where she is a vice president. Founded in 2001, YouthAIDS is a global education and prevention initiative that uses pop culture, music, theater, movies and sports to stop the spread of HIV/AIDS. The program reaches 600 million young people in more than 60 countries with life-saving products and services. In 2002, YouthAIDS partnered with MTV to produce the “Staying Alive” concert, a $3 million event broadcast worldwide and featured on all major news channels.
In 2007, Kate was named “Young Global Leader” by the World Economic Forum, featured as a CNN Hero and received the Jack Valenti AIDS outstanding achievement award. In 2009, she was named one of the Vogue 100 Women. She is a founder and active board member of the Global India Fund and serves on the Global Health Advisory Board of the World Economic Forum.
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