APPS
APPS
Philanthrocapitalism
Kate Roberts is the founder and director of YouthAIDS and Five & Alive, two marketing programs implemented by Population Services International (PSI), where she is a vice president. Founded in 2001, YouthAIDS is a global education and prevention initiative that uses pop culture, music, theater, movies and sports to stop the spread of HIV/AIDS. The program reaches 600 million young people in more than 60 countries with life-saving products and services. In 2002, YouthAIDS partnered with MTV to produce the “Staying Alive” concert, a $3 million event broadcast worldwide and featured on all major news channels. As a seasoned advocate for social entrepreneurship, Kate Roberts shares her experiences working with companies and initiatives that prioritize the planet's future alongside profits, offering insights into how philanthrocapitalism can reshape industries for positive change.
21:21 | 2013
Kate Roberts holds a background in marketing and global business strategies, and her career reflects her commitment to leveraging these skills for social good. In 2007, Kate was named “Young Global Leader” by the World Economic Forum, featured as a CNN Hero and received the Jack Valenti AIDS outstanding achievement award. In 2009, she was named one of the Vogue 100 Women. In addition, she is a founder and active board member of the Global India Fund and serves on the Global Health Advisory Board of the World Economic Forum. Her work is a testament to her dedication to improving lives and advancing equality on a global scale.
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